🔗 Share this article This Special Release Pikachu Promo Seeks to Curb the Influence Against Resellers Marking the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique collaboration has been formed. The Pokémon Company alongside London's Natural History Museum are opening a pop-up shop featuring special items. Enthusiasts can look forward to products like plush toys, art prints, and writing supplies all inspired by the institution's theme. For collectors, however, will be a specially made Pikachu card, offered as a free bonus for the pop-up. The store will operate both on-site at the museum and its web counterpart between late January and mid-April. Pokécology That Inspires the Collaboration Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated volume filled with stunning artwork depicting Pokémon in their wild environments. The concept like the kind of research a Pokémon Professor could produce after adventurers provide field notes, or what Charles Darwin could have sketched if the Galapagos were populated by Pidgeys rather than finches. Part of the charm stems from the book's serious approach, presenting Pokémon as worthy of scientific inquiry. Author Yoshinari Yonehara together with artist Chihiro Kinoshita each possess doctorate degrees in animal behavior and ecology. What Makes This Special Card Different It is common for The Pokémon Company special edition cards for big events or brand collaborations. Many such promotional cards typically highlight the famous mouse Pokémon that acts as the series face. What distinguishes this new museum card is its distinctly bigger size. While precise specs have not been immediately shared, availability will certainly be strictly limited, and fans limited to just one card per purchase. Curbing Reseller Activity According to an official announcement, a portion of the merchandise may also be available beyond the museum walls. But, broader availability will only be specific stores in the UK. Critically, fans cannot purchase the card via the official web shop. While reseller interest is inevitable, it appears they're going to have a difficult time stockpiling large numbers on this occasion. For those feeling left out, consider an alternative like Pokémon Fossil exhibit coming to the Windy City later this year. "All profits from purchases from the Museum shop and its online store, which covers these items, support the Natural History Museum’s non-profit work. That encompasses the research of 400 scientists dedicated to conducting studies and finding solutions to the planetary emergency," it notes.